Are You My Ideal Client?
Published Monday, November 30th 2020
As a business owner, you hear it time and time again. “Find your niche. Specialize. Be an expert in what you sell. Don’t try to be everything to everyone.”
Years ago I decided to focus on luxury international travel. I further narrowed that focus to two types of clients.
So WHO are my clients and WHY do they work with me?
FAMILIES
- Parents are traveling with their children. It is important to them that they create memories with their kids before they finish high school, go off to college, and start their own busy lives.
- They worry about their children being entertained and enjoying the vacation.
- They need relaxation and want to get away from everyday life.
- They want to enjoy unique experiences beyond the tourist traps and receive premium service throughout their vacation.
- They are very busy and are short on planning time.
EMPTY NESTERS & RETIREES
- These couples want to explore the world now that they are free from all other responsibilities.
- They want to experience new cultures and bucket list destinations that they missed earlier in life.
- They want customized vacations to take their grown kids and grandchildren on vacation every couple of years.
- They also want to enjoy unique experiences and receive premium service throughout their vacation.
- They don’t want the hassle of planning vacations themselves.
My passion is helping these discerning travelers create extraordinary memories. I craft customized vacations for them filled with enriching experiences. I remove the stress and overwhelm from travel planning. I discover their interests and preferences then design their itinerary to immerse them in authentic cultural experiences that are beyond the ordinary. My goal is to enhance the relationships with their loved ones while they have time together on this earth.
Do you fit into one of these profiles? I am honored to help plan your next vacation.
Schedule your vacation planning session today.
